Tuesday, October 2, 2012

Yandex Gives Google A One-Two Punch In Russia: A New Browser And App Store For The Local Search Giant

yandexYandex today is doubling down in its ongoing battle to make sure that Google doesn't eat away its market share in Russia, with the launch of two products that aim directly at some of Google's strongest touchpoints with consumers (and the wider ecosystem of developers). Yandex today is launching its own internet browser, and it is also launching its first app store -- with the former targeting desktop users and the latter a move to extend its position in the mobile market. The company says that both are being rolled out first in Russia, with the intention to then take them to other markets where Yandex operates, such as Turkey and other CIS republics -- and then take them worldwide. "We see Google pushing into the Russian market and we have to answer symmetrically," a Yandex insider told me. "We launched our own browser that is available in Russia now, but it will also be a product for the rest of CIS, Turkey and the World soon."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/AN63udC7uWs/

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