Put yourself in the shoes of your potential clients. They have found you on the web because they have specifically looked for you. Google, Yahoo or Bing has considered your site relevant to what they are looking for... What are they interested in? What concerns them? What problem do they have that they want someone to solve?
As a business owner, you are, of course, close to your business. You know it inside out. The temptation then is to write about your business on your homepage and that can be a big mistake!!!
The truth is people don't CARE about your business.
Don't take it personally. I'm sure they are all very nice people, and so are you; but that's not what they are there for.
They are there because it's likely that you have something they need. In short, they have a selfish self-interest and it needs meeting.
If you can meet that self-interest by talking directly to them about how to solve their problem and challenges, you will have a chance of stopping them surfing.
Go to your website as if you were a first-time visitor. Be tough on yourself and ask yourself if you are really captivating your visitors in those first 8 seconds in a way that stops them surfing.
You'll have greater success the better you know your customers. So, how do you get to know your customers? Here is a few ideas to hop in your customers' shoes and figure out what exactly they want.
One, Ask them what they want... Yep, it can be that simple! Just ask - When they are in your store, by email or mail or by comment cards. Do some postcard printing and mail out postcards with short, tear-off surveys that can be sent back to you, postage prepaid.
Two, If you have a Web site or blog, leave a place for comments and questions. Web sites have made it easy to get candid feedback because people can remain anonymous, which means they can be more honest.
Last but not least ...
Sometimes just asking them won't give you good results because people like to be nice and don't want to hurt your feelings. Try to imagine what your customer is feeling when he or she walks in your store ... What attracts them? What repels them? Go through your store as if you were a customer ... Are things easy to find? Do whatever you can to get in the minds of your customers.
For more info please call (877) 653-5129 or Visit us on the Web at http://www.NationalOfficeOutlet.com
Source: http://ezinearticles.com/6351535
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